I am a transmedia strategist and story-architect developing stories, social experiences and transmedia strategies for agencies and media-companies. I have a german written blog on (transmedia) storytelling, marketing, (experience) planning and social media: creativeglasses.blogspot.com.
On posterous I share various pieces of information and things I like. It's without concept and for inspiration only.
...I'am leaving.
I will continue writing on blogger both in english and german (mostly): http://creativeglasses.blogspot.com/
Tomorrow I will start an inspiration tumblr for all the "cool stuff" i see around: http://www.tumblr.com/dashboard
I just want to play around with a new plattform.
To all my subscribers: Thank you for reading!
Today i stumpled about this interview between Lance Weiler (@lanceweiler) , one of the most influencial transmedia producers today, and professor Henry Jenkins (@henryjenkins), the leading thinker on transmedia theory.
They discuss how the notion of story is changing in tansmedia narratives and advise the transmedia storyteller to redefine his notion of an audience to plan for participation.
The most important idea for me in this interview is the distinction between "cultural attractors" (=the elements of a story dragging people in) and "Cultural Activators" (the elements that ignite active participation in the story). Jenkins will describe both in his upcoming book on spreadable media.
NEW BREED - A Conversation on Transmedia - Part 1 from The Sabi Company on Vimeo.
100 Bullet Points from #CannesLions 2011 by @jessedee
The issue adressed in this Ted-Talk is very important, because it shows a dangerous shift in internet-technology. More and more unseen algorithms decide what we see on our facebook-page, on amazon or on google based on the statistics of our web-usage. But this makes us more and more blind to surprising or uncomftable content. And it poses a question, that software-developers often ignore: How deeply are the rules of their software unconsciously linked to ideology.
A great presentation from Joanna Bakas, Managing Partner at LHBS Consulting in Autsria. I like the part about complexity a lot because a great storyteller makes an easy story ritch and entertaining through complexity - especially in transmedia architectures.
I had the pleasure to give a guest lecture at the Miami Ad School Hamburg as part of Steffen Stäuber's 'Create Meaning" Project (http://createmeaning.com).
Ten Students are briefed to develop ideas and concepts that go far beyong traditional advertising. They have the goal to produce something that is meaningful to people like a Game or a new Product.
So in my lecture I wanted to make them aware of "the meaning of meaning" and also inspire their creative thinking with a little introduction into my understanding of Design Thinking and some useful tools.
Here are my slides:
In November 2010 director Jan Schütte and I have started "DieEhrlichen.com" (German for 'The Honest') - our experimental transmedia plattform and actors lab.
Basically we try to build a network of fictional video-blogs interacting with each other an die audience first and want to spread out our characters/stories then into other media-forms form facebook to cinema.
This was first post describing our initial idea: http://creativeglasses.posterous.com/starting-a-transmedia-storytelling-experiment
Since then a lot of great things happend:
We have earned a lot of great feedback online and on film conferences in Cologne and the Digital Film Camp during the Berlinale in Berlin.
We had also the pleasure to host two workshops for actors and writers who like to join the project in Hamburg. Although the video below is in German it will give you some insight into the creative spirit of our Workshops. A workshop for Berlin is already planned.
Last year Jan and I just wanted to do something about digital storytelling. Now we fell, that we are at the edge of creating a real movement among professional actors that might spread across the european borders.
And with that we are facing new challenges: More than ten highly creative people are far more acive and productive than our time planning estimated. Sometimes we aren't able to follow every discussion and idea that is coming from the writers and actors.
But the biggest challenge is technology. We started the project with a word-press blog as our central entrance into the project. It was fine to start the project. Now it is like a static, time consuming monster that is not able to display the interactions between our fictional characters - that the creative team is thinking of.
Therefore we have applied for First Motion Funding. First Motion is an EU funding programm for transmedia production. It offers 30.000 € and we hope to get this money to build a new website for the project.
The Call for Papers ended last week. Every free minute I had over the last month went into this application. Now we have to wait for the decision. And even if we don't win the funding: writing the application helped us to understand our own ideas better and encouraged us to go forward with the project with or without funding.
So now we decided to make our application puplic: We hope to inspire other transmedia producers with our ideas and every feedback would be great. (And please don't steal!)
https://docs.google.com/document/d/1AOeG4Zpe3u6R51hW5DWc_XNNmY3FqMom6HiVpfNhj...
I just stumbled over this exiting article by Gary Hayes.
RIP Multi Platform, Long Live Multi Channel, Transmedia Tablets!
It is worth reading into detail.
For me this is the most important passage:
<The Following is quoted from Gary Hays>
So Where are we Headed? Image above linked to high rez flickr version OK I am not pretending the whole world will be walking around with tablets only in the next few years but I am suggesting we may have a much more distilled media world from a platform perspective. I am certainly not a typical user either walking around with iPad, Galaxy Tablet & Powerful laptop, but it is clear from my usage patterns that these tablets are a profound shift. The Multi Channel Tablet and what will this mean for those telling stories across multiple services? I wanted to spend a lot more time talking about the impact of this for transmedia storytelling but realised that the shift here will be relatively straightforward. The techniques for creating your story worlds across the ‘platforms’ will simply shift to ‘services’. In my oft downloaded diagram here… <End of Quote>
